From Riavon Enterprises:

In order to write effective web content, it’s important to understand how people (don’t) read when they read something online. You want to ensure that your website visitors see the information that is important to them as quickly and easily as possible, so it’s important to employ some basic good web writing practices.

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From Riavon Enterprises:

What to write for for your website home page and about page content. Content rules for your home page Remember, you never get a second chance to make a first impression. There are two basic rules to follow when it comes to the development of your home page content:   State who you are and what you do. This lets your visitors know immediately whether they are at the right place. Don’t overload your website visitors with TMI. (Too much » Continued . . .

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From Riavon Enterprises:

Your website's visitors expect to find certain information on certain areas of any website. But, will they find the information they need most?

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From Riavon Enterprises:

Help your website project come together and launch on schedule, save headaches and wasted time and wasted energy for both you and your web designer.

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From Riavon Enterprises:

We’ve all got something to say. But not everyone is a natural copy writer who can get what they have to say across to their audience brilliantly in writing, especially in a way that compels people to buy something, let alone compel them to buy it in less than 10 seconds.  That’s a pretty tall order! Don’t worry, you can do this. Writing for the web is a simplified process that doesn’t require any great writing skill beyond what you » Continued . . .

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From Riavon Enterprises:

When you are developing content for your website project, you must determine what it is specifically that you want your website visitors to do. Do you want your website visitors to purchase products from your online store? Sign up for your newsletter? Join your club? Make a donation? Call you for a quote? Take a survey? List, then prioritize, all of your action items – these action items will become your website’s calls to action or CTA. You should know » Continued . . .

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From Riavon Enterprises:

What do you do for your ideal customer? Let’s say you provide tax accounting services. Yawn. So what? Ok. Now ask: What do you do for your customers? Correct answer: You relieve the average working man’s tax headaches. How do you do that? By understanding what those headaches are, and understanding what matters most to that average man. So tell him that you can 1) help him get a bigger tax refund and 2) make it easy for him to » Continued . . .

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From Riavon Enterprises:

For the purpose of this Guide, we won’t go into an in-depth discussion of search engine optimization (SEO), but we certainly cannot address website content without acknowledging its relevance. This guide is more about what happens between your visitors and your website once they arrive at your website. But, the words you include in your content can serve to attract visitors by placing you well in the search engine results pages (SERP) for search terms (keywords) people use to find » Continued . . .

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From Riavon Enterprises:

Do you know who your website visitors are? You should be able to definitively answer these questions: 1) Who are these people (your website’s visitors)? 2) Why are they here (at your website)? Most of your website visitors will break down into one of three types: The Ready To Buy (RTB) visitor The Still Needs To Be Sold (SNTBS) visitor The Existing Customer visitor (EC) Note: Understand that when we say “buy” that is just our general catch-all term for » Continued . . .

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From Riavon Enterprises:

Ok, now it’s your turn. As much as we’ve preached the gospel of “your visitors must always come first”, they still want – and need – to know something about you. (So, actually this is still all about them!) It’s important to tell them what they want and need to know about you for a few reasons. You need to establish credibility and trust in order for anyone to feel good about buying from you. Your visitors want to know » Continued . . .

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