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You had me at hello.

Why the hard sell tactic can backfire. You’re doing a good job of attracting qualified leads. So why are you still pushing so hard? Recently, two different companies won my heart. Each of … Continue Reading »

Know thy positioning statement

A positioning statement is a keystone marketing principle that you should always include in your website content. Develop one that demonstrates value in your website visitor’s mind. A positioning statement (or “benefit statement”) … Continue Reading »