The development of an effective marketing strategy gives you the knowledge and tools to build a successful marketing plan.
You can’t effectively market your service business without first understanding your customers, your marketplace, and your competition.
An effective marketing strategy is essentially your game plan. It answers the question “What are you going to do?” Your marketing strategy is the foundation of your marketing plan, which answers the question “How are you going to do it?”
The rules for marketing a service business are different from those that apply to businesses selling tangible goods. Your prospective customers are people who are trying to solve a specific problem, and those people tend to do a lot of research before they make a decision.
After all, they’re not buying something that if they aren’t satisfied they can return later for store credit. It’s riskier and more difficult for your prospect to determine the quality of the service you provide until you’ve actually provided the service to them. This is why creating relationships and building trust with your ideal customer is so important.
Doing the work to develop an effective marketing strategy lets you know exactly who your ideal customer is, what is their intent, and what is the path they take to your door (or the door of a competitor). Knowing this and being able to build a solid marketing plan on this knowledge gives your business a huge advantage over the competition.
Developing an effective marketing strategy for your service business will also give you a complete picture of the marketplace and where your business fits in it. You’ll know who your competitors are and how they differ from you in terms of your offerings, branding, marketing and positioning. Knowing how to position your business by establishing a unique identity in the marketplace is crucial to beating the competition.
An effective marketing strategy helps your service business to:
Generate more leads
Your marketing strategy gives you the power of knowledge you need to develop a rock-solid plan to generate more – and more qualified – leads for your service business. Who doesn’t want more of those? Even if you’re swimming in leads today, you still need to think about the future, which can change quickly and sneak up on you fast.
For example, you may work in a growing marketplace that’s currently experiencing an influx of competitors, which means that people looking for your service are faced with more and more providers to choose from every day. If you don’t pay attention, you could see fewer leads coming in and a drop-off in business. Having an effective marketing strategy and plan means you’re ready for this or any scenario the future may hold.
Improve brand awareness
Among other things, an effective marketing strategy gives you the ability to really know your ideal customer, so you can connect with them and associate your business with the answer to their needs. Do this consistently, and your business will power through the slow times, and ride the wave of the high-demand times.
It’s all about knowing your customer and winning them before your competition does. With an effective marketing strategy in place, you know exactly who your ideal customer is and have insight into what matters most to them, what questions they have, and what motivates them, giving you the upper hand when it comes to brand awareness.
Beat the competition
Your marketing strategy gives you an edge over the competition because it helps you understand your unfair advantage over the competition and how to work that into a strong message that speaks directly to your ideal customer.
Establishing your unique identity in the marketplace and defining your marketing message are just two of the ways you can beat the competition to those prospects, even when your customer base shrinks or the number of your competitors grows.
Because you’ve done the work to develop an effective marketing strategy you can consistently market directly to your ideal customers, which gives your business a stronger foothold in an an growing pool of competitors or a shrinking pool of prospects.
Developing an effective marketing strategy for your service business lets you know:
- Who your ideal customers are and how to engage them
- What will help you generate more qualified leads for your business
- How to position your business to beat the competition
- Where to find hidden revenue streams
- What you can do to attract and retain top-notch employees and/or investors
- How to leverage your business website to do more work for you
…and much more.
Interested? Let us help!
If you’re interested in developing an effective marketing strategy for your service business, RE can help you get started.
RE combines a passion for great design with the power of my 20+ years of professional career marketing experience and puts it all to work for my clients using the latest digital and web technologies. It’s my goal at RE to create interesting brand experiences that effectively communicate your message and elicit real human interaction with your brand through spectacular design.